When Will Attitudes Change Towards Solar?

It was a bright sunny day in Chicago on September 24th. The celebrants were singing “You Are My Sunshine” as the solar panels were already saving $64 since the Institute of Cultural Affairs (ICA) in the US had started them up just a few hours earlier.

With 483 panels (each producing 310 watts), ICA’s 166,000 square foot landmark building in Chicago’s Uptown community now has the largest number of solar panels on a building outside of downtown. Yearly savings are projected to exceed $16,000 and reduce the 8-story building’s dependency on external supply of electricity by 23% with over 150 kilowatts of solar power.

Terry Bergdall, ICA-USA’s CEO, shared that the ICA GreenRise Uptown Learning Laboratory sign on the building had just been completed the day before the celebration. He emphasized:

ICA's Green Rise Uptown

 “The installation of the solar panels is a huge step toward our ambition of taking our building off the grid and providing guidance to other organizations for incorporating green technology. It’s not just about the dollars but more importantly taking action on Climate Change. The long-term return on investment is taking care of our earth.”

So how long before we all learn to tap the sun? A lot longer if the Koch brothers continue to buy politicians’ votes to repeal and weaken green policies. But they are not the only ones opposing solar. The Chicago Tribune ran a story by Evan Halper on August 18th “Sunny, with slim chance of solar” reporting how utilities in the South back laws that keep people from installing solar panels by banning leasing arrangements.

Illinois has passed legislation to allow “net metering” which guarantees homeowners and businesses with solar panels on their roofs the right to sell excess electricity back into the power grid at attractive rates. This is recognized as the cornerstone of the solar energy business model.  However, utilities here have delayed implementation, curtailing market demand for solar and the green jobs we are still awaiting.

As the largest nonprofit service center in the Midwest, ICA is not only creating a learning lab here in Chicago but also demonstrating a sustainable future for us all; so we don’t go insane.

It’s those changes in latitudes,
Changes in attitudes; nothing remains quite the same.
With all of our running and all of our cunning,
If we couldn’t laugh, we would all go insane.

Changes In Latitudes, Changes In Attitudes
Jimmy Buffett


3 thoughts on “When Will Attitudes Change Towards Solar?

  1. It’s just like anything else in society. The more mainstream it becomes, the more “normal” people view it as, the more they want to take part in it. It wasn’t so long ago, the vast majority of people didn’t have cellphones, now look at the world.


  2. Pingback: OUT TO BUILD A BETTER FUTURE | U2Cando

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